No. 1 cargo company in UAE Call Now

Next-Gen Image Formats: WebP and AVIF

Images make up a significant part of the data on most websites. As a consequence, optimizing images can significantly impact a website's performance, leading to better user experiences and higher retention rates. In this article, we will explore two next-generation image formats, WebP and AVIF, that can help boost performance by reducing the size of image files without compromising on quality.

Understanding WebP

Developed by Google, WebP is an image format designed for the web that provides superior lossless and lossy compression for images. WebP lossless images are on average 26% smaller in size compared to PNGs, and WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index.
WebP supports animation, alpha transparency (like PNG), and color profiles. Its adoption is fairly widespread, with support in all modern browsers except for Safari.

Subscribe to our Newsletter

Delving into AVIF

AVIF, or AV1 Image File Format, is a more recent image format. It is based on the AV1 video codec developed by the Alliance for Open Media. AVIF takes advantage of the intra-frame encoded content from the video codec to deliver high-quality images at a fraction of the size.
AVIF offers many features including high dynamic range (HDR), wide color gamut (WCG), and support for color depth up to 12 bits. It also supports transparency, similar to PNGs and WebP. As of now, AVIF is supported in Chrome and Opera, with Firefox support behind a flag, and is under consideration by Safari.

WebP and AVIF: Impact on Performance

By reducing image file sizes without compromising on quality, WebP and AVIF can have a significant impact on performance. Smaller file sizes mean faster load times, which leads to better user experience, especially for users on slower networks. This can also contribute to improved SEO rankings, as page load time is a factor in search engine algorithms.

Strategies for Implementing WebP and AVIF

While the benefits of WebP and AVIF are clear, implementing these formats requires some careful consideration:

Browser Support

Check browser support for these formats. As mentioned earlier, WebP has wide support with the exception of Safari, while AVIF support is growing. Consider providing fallbacks to JPEG or PNG for browsers that do not support these formats. If you want to know more about the importance of cross browser compatibility, you can check out another post in our blog:The Importance of Cross-Browser Compatibility: Ensuring usability for everyone

Image Quality

While both WebP and AVIF offer excellent quality, each format might handle certain images better than the other. For instance, WebP may be more suitable for images with large areas of similar colors, while AVIF may be better for images with lots of details and textures. Experiment with different settings to find the best balance between file size and quality for your specific use case.

Image Delivery

Consider how you will deliver images in these formats. This could be as simple as serving static files, or you could use a CDN that automatically converts images to the optimal format based on the user's browser.
In the quest for optimal web performance, next-generation image formats like WebP and AVIF aren't just an option; they are a necessity. By significantly reducing image file sizes without compromising on quality, they usher in a new era of fast and efficient web experiences. Adapt and embrace the future of images on the web.


Next-generation image formats like WebP and AVIF offer a powerful way to improve web performance. While they require some setup to use effectively, the benefits in terms of reduced file size and improved load times can be significant.
As web performance becomes increasingly important, staying updated with such advances and understanding how to implement them effectively can give your site a competitive edge. By investing time in learning about and utilizing WebP and AVIF, you can ensure that your site is not only visually appealing but also optimized for the best user experience.
Share this post :